Saturday, April 5, 2014

Big Daddy Roth

Big Daddy Roth began making custom cars in the 1960s.  His vision of cars as a work of art was brilliantly executed to reflect the Southern California car culture.  Big Daddy grew up in Beverly Hills before moving around the country awhile, but he ended up back in SoCal where Revell American, the model car company, began paying him a royalty of 1 cent per Big Daddy Roth model they sold in 1963.  That first year, he made $32K.  Big Daddy died over a decade ago at the age of 69.

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